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What is Email Marketing and the Importance of Email Marketing

What is Email Marketing and the Importance of Email Marketing

What is Email Marketing?

E-mail is used as a medium to transmit commercial communications and produce sales in the marketing approach known as “e-mail marketing.” When it comes to e-commerce, email marketing plays a critical role in the overall strategy and may range from basic cart abandonment emails all the way to complicated email nurturing programs aimed to develop lasting connections and increase long-term sales.

E-mail marketing is a marketing approach that uses email to achieve certain company objectives.

In order to drive revenue, improve customer interaction, attract consumers, raise brand recognition, and reward client loyalty, email marketing is a viable option for many businesses today.

Email marketing is to keep in touch with and educate current clients and consumers. Emails may be used to persuade and attract new clients in an outreach effort.

Importance of Email

Today’s marketers must be able to do more with fewer resources. To be successful, they must be able to relate to their audience on a personal level while still maintaining within their allocated budget. Marketers who can accomplish this—connect with their prospects and customers in a highly focused way—will be effective in providing ROI and revenue back to the firm.

Email marketing, as shown by the 360Learning study, is the only marketing tactic that has lasted this long. While certain marketing trends come and go, email remains the most potent medium accessible to the contemporary marketer.

Here are 9 reasons why:

What is Email Marketing and the Importance of Email Marketing

Connect With Your Audience on a Regular Basis

To keep your consumers updated, you may use email effectively. Email may be accessed at any time by those who choose to do so. It might offer them the impression that you’re thinking about them and that you care about them.

“Hi, you’re on our thoughts, here’s a fantastic offer!” is all you need to say in this email. or “This is a summary of recent events at this location.” They’ve already agreed to receive these letters if they joined up for your email list. Your clients are more likely to like these emails if you offer them something of value to read, and this will increase customer engagement.

Economic and Cost Effective

It’s simple, it works, and it’s cheap. It’s possible for businesses to communicate with a big number of customers at a very cheap cost per message by using email marketing.

This makes it a better option for small-business owners on a budget than conventional marketing methods such as TV, radio, or direct mail. If you don’t believe us, then you don’t have to. 80% of US merchants believe email marketing is one of the most successful methods for acquiring new customers.

Even in the midst of the proliferation of new technologies and social networks, marketers continue to rely on email.

Email Marketing has a Broader Audience

To some, social media’s impressive user bases of over 1 billion on Facebook and 255 million on Twitter may lead them to feel that it is the most efficient method to reach a broad audience. These are remarkable figures, but the facts on email use aren’t as commonly released.

According to Profressionals, there were 3.9 billion email accounts throughout the globe in 2013, and that figure is expected to rise to 4.9 billion by 2017.

Consider your own internet habits and you’ll see what I mean: To establish an account on a website (such as an online shop), you must first enter your email address. Even in order to open a Facebook or Twitter account, you must have an email address. In addition, Facebook and Twitter contact their users when they’ve been tagged in a picture, for example.

In the digital world, email is money, and everyone has an active email account. It’s not only about Facebook and Twitter; many individuals are cutting down on their social media use because of the continuing debate around data breaches and privacy.

As a result, email is the most effective way to stay in touch with potential clients and consumers.

Increase Brand Awareness

No, social media isn’t the only place where a company’s brand may be more widely understood. If you have a client or prospect’s email address, you know they are interested in what you have to offer. Staying at the forefront of your customers’ minds is made possible via email marketing.

Not every consumer is going to get four daily emails. Actually, that’s a terrific way to make your consumers dislike you even more… As an alternative, consider using email marketing to raise awareness of your volunteerism in your neighborhood. Email marketing is all too often used by businesses to push their wares, with little thought given to raising consumer knowledge of the brand. As a result, they’re also denying themselves the opportunity to earn client trust and develop a distinct identity for their business.

Increase Customer Zeal

When it comes to building client interest, email marketing is unbeatable. A newsletter may be a low-cost, quick, and easy method to keep clients informed about new products and promotions (and enthused about them).

Make Your Customers Feel More Valued

To keep in contact with consumers and website visitors, email marketing is a great way to do it consistently. Customers who have previously purchased from us enjoy being kept up to date on new goods and promotions. According to research, acquiring a new client is five times more expensive than keeping an existing one.

Real-time Communication With Consumers

India Ki List estimates that 55% of emails were seen on a mobile phone. For every marketing strategy, it’s important to consider these factors. Increasing numbers of people are utilising their mobile devices to access a wide range of media and information, including email. Not only that, but well-designed emails generate more mobile conversions than any other media. Make quick work of them!


In email marketing, there is no room for error. You can see who read your email, which links were clicked, and how many individuals unsubscribed when you utilise email marketing software.

Sending more successful emails is as simple as looking at the results of your previous efforts. It’s crucial to keep track of email analytics as part of your overall internet marketing plan.

What is Email Marketing and the Importance of Email Marketing

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