How internet is helping the art and artist
Internet is helping the art and artist
The most important technological developments since the invention of the camera have been social media and smartphones. In 2007, the first iPhone came onto the market, followed quickly by the first iPad (2010) and Instagram the same year, which indicated a seismic shift in image sharing.
These digital disrupters gave the weather of the art world as much energy than transistor radio in the 1960s gave pop music. Affordable portable radios created the first truly global music platform to allow the innovative magic of the Beatles in London, Laguna Beach or Leningrad to flood the airwaves and explode in real time. The more “She Loves You” plays are available, the more records are wanted and sold.
While East and West have a heritage of many centuries of great art, the art world has had a global platform that has never previously been conceived for viewing and sharing. A little over a decade ago a select group of lovers of art talked about art. A Geneva or Grand Rapids collector or Goa would only know about the auctions in New York or London if he or she was on the catalogue mailing list for the auction house.
The group of art lovers has now grown to include a much larger, global, and younger audience, which is entirely appropriate. The digital revolution has flipped the script and given collectors the ability to search for information at their leisure. He or she may now purchase art from a variety of sources, including fairs, galleries, private dealers, auction houses, and private individuals. Any artist or picture can be Googled with just two clicks. In reality, by 2015, 87 percent of collectors reviewed Instagram more than twice a day, according to a survey.
The art game has been revolutionised by the internet, which has not only democratised but also revolutionised it. As auction sales fell worldwide in 2015, the online art market expanded by an estimated 24% that year, reaching $4.2 billion by 2017.
A billion invitations to see a work of art can be sent out using digital technology. Its picture then becomes part of the global discourse, and the increasing number of views serves to raise the importance and highlight the original object’s uniqueness. Just one of the genuine article exists. Scarcity and rarity are central factors of every economic model.
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